Services marketing: Text, cases & readings (The Prentice-Hall series in marketi

USD 11.96 USD
SKU: wRaEgSYg
GTIN: 9780138067861
Condition: Good
Tags: 1983 624 Pages 9780138067861 Business & Economics Christopher H. Lovelock English Hardcover Marketing / General Prentice Hall PTR services marketing Yes
Categories: Books & Magazines

Specifications

ISBN9780138067861
Publication Year1983
FormatHardcover
LanguageEnglish
IllustratorYes
AuthorChristopher H. Lovelock
PublisherPrentice Hall PTR
GenreBusiness & Economics
TopicMarketing / General
Number Of Pages624 Pages

What stands out about this novel is its refusal to be predictable.

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